Essential Messaging for Animal Care & Well-being

Stories and messages about pets and people are everywhere. They shape our ideas about critical issues like overwhelmed shelters, access to care, cruelty, and pet ownership. The problem is that mainstream messages often hold us back.  We're stuck with stereotypes, blaming, and burnout. In SPARC's training on Essential Messaging for Animal Care and Well-being, you'll learn about the stories and messages we need now to do our best work. Explore the problems with current messages and get practical guidance on what to say instead.